Gold prices are soaring in 2025—and if you’ve been eyeing a custom piece of jewelry, you might be wondering: Should I buy now or wait? At Pinthai, where we specialize in handcrafted gemstone jewelry set in high-karat gold, we believe the answer lies in making smart, lasting choices. Here's what the market means for you, and how to invest in jewelry that blends timeless value with personal meaning.
✽ The Gold Advantage by the Numbers
What Today’s Market Is Telling Us
Gold prices are up 18% year-over-year
Gold continues to outperform inflation and the stock market, making it a smart hedge for your portfolio—and your jewelry box.
30% rise in demand for custom gold jewelry
Shoppers are choosing timeless value over trend-based fashion, and custom pieces give personal style a lasting investment edge
63% of millennials now consider jewelry a long-term investment
A shift in mindset: younger buyers are valuing quality, resale potential, and emotional meaning in their gold purchases.
1. Why Are Gold Prices Rising in 2025?
Gold prices are up globally due to inflation, currency instability, and ongoing demand for tangible assets. For us in the jewelry world, this means higher costs for raw materials—but also a renewed interest in pieces that do more than just sparkle. People want jewelry that holds value, tells a story, and can even be passed down.
2. Jewelry That’s Worth More Than Its Weight
When you pair high-karat gold with quality natural gemstones, you’re creating something more than decorative—you’re crafting a wearable asset. Rubies, sapphires, emeralds, and spinels (especially untreated ones) continue to rise in value, especially in standout colors and custom cuts. Gold is the foundation, but gemstones are the soul—and together, they make your investment more powerful.
3. Why Gemstone Jewelry Makes Sense Now
With gold prices high, maximizing your investment is key. Custom-cut gemstones from our in-house lapidary allow us to design unique, one-of-a-kind pieces without relying solely on gold weight. A well-chosen stone—vibrant, clean, and expertly cut—adds emotional and monetary value without unnecessary bulk.
Example: A 2ct natural ruby ring in 18K gold offers both beauty and long-term value, without needing to be a heavy gold piece to feel luxurious.
Our Latest Finds
Gem-Quality Stones Ready for One-of-a-Kind Jewelry
4. Smart Shopping Tips in a High-Gold Market
- Go for quality, not quantity – A single well-made piece will age better than fast fashion jewelry.
- Ask about gemstone origin and treatment – These factors greatly affect value.
- Repurpose old gold – Have heirloom pieces? We can melt and reset them into fresh designs.
- Consider custom designs – We can optimize gold weight, balance proportions, and feature gemstones beautifully—without overspending.
5. What We Do at Pinthai
At Pinthai, we design from the gem outward. Each piece is built around a stone’s character—cut in-house, set by hand, and backed by generations of gemology experience. In a time when prices are rising, we make sure every baht you spend goes into the craftsmanship and materials, not middlemen.
Conclusion:
Gold prices might be high, but that doesn’t mean you need to hold back. By investing in thoughtfully made gemstone jewelry, you’re getting the best of both worlds: beauty you can wear and value you can keep. And when it’s made by hand, just for you? That’s priceless.